By Tommy Mikkelsen, Managing Director of Trelleborg Marine Systems Denmark
Trelleborg has long been discussing the need for our conservative sector to embrace innovative, new technologies – and benefit from the positive change of doing so. In that spirit, we recently attended the 5th triennial Canadian Marine Pilots Association (CMPA) Congress in Montreal, Canada.
Innovation is often great – but there’s a common misconception that innovation is always great. At the Congress, I was delighted to be invited to speak, and I took the opportunity to discuss the importance of ensuring innovation is driven by the needs of those who will consume it, rather than being innovation for innovation’s sake. Often, being so keen to capitalize on the opportunity to engage with customers, or collect data on their behaviour, means that the primary objective of providing value is ignored.
Innovation at Trelleborg is always centred on the needs of our customers. We’re in constant dialogue with port owners, operators and consultants to ensure we’re in a position to pre-empt and meet new demands as they evolve.
Helping customers achieve a new level of performance, we’re aiming to meet the industry’s growing challenges of operational efficiency, sustainability improvement, greater control and financial returns.
Let us know what your challenges are in the comments section or by tweeting @marineinsights