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EDUCATING THE SUPPLY CHAIN TO NAVIGATE THE OBSTACLES TO PORT PERFORMANCE

Following on from chapter two of our Port Performance Roundtable film, we are delighted to launch the third and final chapter – “An Educated Supply Chain”.

Chapter three, which is now live on the MarineInsights YouTube channel, takes fenders as a microcosm for wider port infrastructure, to explore whether port owners and operators are fully aware of the infrastructure implications of increasing vessel sizes. Simply put, there seems to be a huge lack of product awareness that needs to be addressed. But who is responsible for this education? Are suppliers culpable?

As we discuss in chapter three, it’s time for suppliers to accept responsibility for their products and make themselves available strategically and operationally, to provide the market with the education it requires.

With that said, suppliers need to extend their role beyond simply installation. They should provide comprehensive support over the entire product lifecycle helping port owners and operators to optimize their products and boost port performance.

Leading suppliers should also be in frequent dialogue with consultants to ensure specifications guarantee the highest standard of solutions available. They should also work closely with contractors during supply and installation, to ensure that the high standards set out by the specifications are met.

Ultimately, it is vital that suppliers meet the needs of their clients by offering support in the areas that customers need it most, be that maintenance, training or other operational requirements across the entire product lifecycle.

To view chapter three of the Port Performance Roundtable film, visit: http://ow.ly/FJdY7

To download the Barometer Report, visit: http://ow.ly/Ed95A

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