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By Richard Hepworth, Managing Director, Trelleborg Marine Systems.

The end of February saw the first global sales conference we’ve had in a while – and it was great to get everyone together to meet each other, swap ideas, discuss their experiences, and have a bit of fun along the way too.

In an industry such as ours, when big purchasing decisions are being made, and in a company such as Trelleborg – where you’re dealing with customers from every corner of the globe, it’s important and a particularly productive use of time to get everyone together when possible.

We heard from our regional directors, who gave us some very interesting insights into their respective parts of the world – it’s remarkable how much the market changes from country to country, and I’m proud to have a sales team that truly understands and is able to fully support the specific needs of the regions they work within.

After an overview of 2011, we looked forward to what we’ve got in store for 2012. A key focus is to continue to enhance the areas that I think set Trelleborg apart – our in-house manufacturing and testing capabilities, which we pride ourselves on and believe to be important contributors to our success so far.

My counterpart from our Docking and Mooring division, Simon Wilson also discussed his products, projects and the markets his team is working within, and it was great to gain a deeper understanding of that side of the business and reflect on how we can work cross functionally to deliver bespoke, full service solutions to our customers.

Managing a global company, particularly one that supplies products of this type – important, mission critical equipment – is a substantial responsibility, and it’s vital that we have the right tools in place to support us, so it was great to hear about the capabilities of our new CRM, and a number of other internal tools being developed that will strengthen our business and processes in 2012.

We’re constantly looking into new systems to refine and enhance our design and engineering process, and we’ve got some exciting developments in the pipeline to help us better support our customers and make sure that Trelleborg Marine Systems continues to evolve and lead the market.

Finally, thank you to everyone that attended the conference – it was great to see you all and catch up on your projects – here’s to a 2012 that surpasses even our expectations!

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